3.15.2011

Japan Adds to Global Economy Woes

The Wall Street Journal, March 15, 2011

Deepening economic damage in tsunami-wracked Japan is threatening to derail the world's third-largest economy, adding yet another source of instability to a global economy that's already grappling with troubles in the Middle East and higher prices for oil and food.

Bad news proliferated in Japan and across Asia on Tuesday, as officials struggled to contain damage at the troubled Fukushima Daiichi nuclear power plant that has suffered problems in four of its six reactors since Friday's massive earthquake and tsunami. Although officials appeared to have regained some control by late in the day, panic had already spread to regional markets, leaving many economists and companies less certain Japan would recover from the disaster as quickly as they had hoped.

Japanese auto makers and other factories extended closures for several more days at least, potentially imperiling deliveries of everything from Prius hybrid cars to the flash chips that go into iPhones and iPads. Taiwan's EVA Airways said it will cancel 56 flights between Japan and Taiwan, including some through the end of June—and saw its share price nosedive 6.9%.

Tens of thousands of tourists have canceled trips to and from Japan, while regional rubber-industry leaders called a special meeting likely to be held later this week to try to arrest a sharp drop in rubber prices amid expectations of weaker demand in Japan.

Markets fell across Asia, led by an 11% drop of Tokyo shares following a 6.2% fall Monday, the worst performance of the Nikkei since its Oct. 16, 2008, drop of 11.4% during the global financial crisis. Some $364 billion of investor wealth, or 9.4% of the Tokyo Stock Exchange's market capitalization, was wiped out, with begin declines in shares of Tokyo Electric PowerCo., or Tepco, which dropped 25%, and Toshiba Corp., which fell 20%.

Hong Kong's Hang Seng Index tumbled 2.9%, and stocks also fell in China, Australia, Taiwan and South Korea, among others.

Economists stressed that if Japanese officials are able to bring its nuclear problems under control, it should help the country move more quickly into full recovery mode, lifting some of the worries. Growth overall is still expected to be strong in Asia this year, though a number of analysts have said in recent days they may have to ratchet down their forecasts as headwinds multiply.

Either way, analysts were already growing more worried about the global economy, which has moved forward in recent months mainly on momentum from Asia's booming economies, many of which are deeply reliant on Japanese trade and investment. Rising prices for food and oil and rising tensions in the Middle East have driven much of the worry.

Tuesday's problems at Japan's nuclear facilities have only added to the uncertainty. The normal pattern for countries that suffer disasters is for their economies to undergo temporary slowdowns, as production seizes up, followed by a rebound a few months later once reconstruction spending takes hold. Economists in recent days had been saying they expected Japan to post weaker growth and possibly a contraction in the next one to two quarters but then recover quickly at the end of the year, but now that may be changing.

"What [people] are worried about is the potential from the nuclear power plant, and that can have very different implications," said Changyong Rhee, the chief economist at the Asian Development Bank in Manila, though he said he still thought Asian companies had enough flexibility to adjust to most issues japan could face.

Part of the problem is that the full scale of the damage—and most importantly, how long auto plants and other key production centers will be offline —is still unknown.

Even though serious damage was limited to a few areas, Japan's problems are nationwide because supplier logistics have been severely dislocated by restrictions on using highways for freight, as well as unpredictable power cuts that make operations planning extremely difficult. Meanwhile, the shadow of the ongoing nuclear crisis is making many companies reluctant to ask staff to report for work until the situation clears.

Underscoring the nationwide reach of the problem, Mazda Motor Corp. on Tuesday said it's suspending all domestic plant operations until March 20, even though it's based in Hiroshima, with most of its plant in the west of the country.

Honda Motor Co. has also closed plants in Japan until Sunday while Nissan Motor Co. has four plants shut until Wednesday and another two until Friday. Toyota Motor Co., the world's biggest auto maker by sales, has so far only confirmed closures from Monday of this week through Wednesday, putting the level of vehicle production lost at 40,000. But if it falls in line with peers, and suspends production for the rest of the week, it could lose roughly 60,000 vehicles out of regular monthly production of about 250,000 vehicles.

One of the biggest headaches for plant managers—the rolling power cuts —may last through the end of April, according to utility company Tepco.

Some economists and companies continued to see silver linings in the disaster, however tragic it was. Executives at India's Essar Steel Ltd. and state-run Steel Authority of India Ltd. said Tuesday they expect exports of finished steel to Japan to climb in the coming months as the country rebuilds and owners of wooden buildings along Japan's coastline replace them with sturdier structures. Thailand's Thai Union Frozen Products PCL, the world's biggest canned-tuna producer by sales, said Tuesday it expects increased sales to Japan as the country looks for alternative food sources following damage to areas with seafood processing.

In an interview with Dow Jones Newswires, Bank of Thailand Gov. Prasarn Trairatvorakul said he didn't think Thailand would suffer any significant impact from Japan's disaster and might even benefit long-term, as Japanese companies push to further diversify their manufacturing bases overseas.

But many other companies are experiencing serious pain. Consider Eita Electric, a Malaysian company that supplies circuit breakers and other products for high-rise buildings, with many of the components manufactured at two factories in Japan. Two consignments valued at $200,000 are held up indefinitely because of transportation holdups and problems at Japan's Yokohama port, said Y . T. Chong, the company's managing director. Future orders will also likely be affected, he said, because production at the factories has stopped due to power shortages.

"My business will be badly affected," he said. "I cannot source this from any other country because these items are sold under a well-known Japanese brand, and therefore it has to come from Japan. There is nothing much we can do."

Tetsuya Wakuda, a Japanese-Australian celebrity chef with restaurants in Sydney and Singapore, including one at Singapore's glitzy Marina Bay Sands entertainment complex, said the disaster has disrupted many of his suppliers and that some high-grade seafood typically sourced from Japan will likely need to be acquired from Australia and New Zealand.

"It's devastating for all our suppliers because a lot of Japanese seafood comes from the eastern coast, which is all destroyed," Mr Wakuda said. "This is not going to come back for weeks, months or even a year," with waters off the Sanriku coast, which is famous for its abalone and sea urchin, unfit for fishing at present.

The Japanese disaster is bound to make corporate executives world-wide rethink their contingency planning and their vulnerability to shocks from overseas. That has a certain poignancy given that Japanese car makers pioneered the concept of "just-in-time" manufacturing, in which plants stock a minimum of inventory and rely on global transportation and communications to deliver what is necessary on a tight schedule. Now those car makers, and others that copied the Japanese methods, must cope with lost production from the Japanese plants.

In China, auto plants typically have a week of imported Japanese parts on hand and another two to three weeks worth of parts on ships heading toward Chinese ports. If Japan can gets its auto factories back into production quickly, any disruption should be minimal, especially since the Japanese car makers may be able to make up lost production by running more shifts.

But a longer shutdown is bound to have deeper consequences. In the auto industry, Japanese manufacturers rely on their home factories to produce hybrid cars and batteries, electronic control systems and high-end automobile entertainment systems, says Bill Russo, president of Synergistics Ltd., a Beijing auto consulting firm. Some of those components are sold to auto competitors too.

Contingency plans rarely provide back-up for every part a company makes or needs, he said. Instead, the company figures out how to make do with lost production—for instance, building cars without the fanciest entertainment systems included, or building fewer hybrids than planned.

In China, the International Business Daily, the Commerce Ministry's paper, reported that Chinese firms would have to delay the launch of new products because they may not be able to import needed electronic components from Japan.

The disaster is also likely to give a further push to China's already aggressive plans to increase the sopistication of the products it can make domestically, so it's less reliant on foreign firms.

Liu Xiaojun, a manager with Shanghai Lunsure Technology, an electronics assembly company, said his firm buys components solely from Chinese firms because they are less expensive than imports and because Chinese quality is improving. He noted that the Chinese government has been urging electronics firms to produce higher-end parts, including silicon chips, domestically.

—Samuel Holmes, Celine Fernandez, Yoli Zhang, Hui Leng Tan, Piyarat Setthasiriphaiboon, Kenneth Maxwell, Leigh Murray and Phisanu Phromchanya contributed to this article.
Click here to read the original article at wsj.com

3.09.2011

China Car Sales Growth at Slowest Pace in More Than Two Years

Bloomberg Business Week, March 9, 2011

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China’s passenger-car sales growth in February fell to the slowest in more than two years after the government ended vehicle-buying incentives and a week-long national holiday stymied demand.

Wholesales of passenger cars including multipurpose and sport-utility vehicles increased 2.6 percent from a year earlier to 967,200 units last month, the China Association of Automobile Manufacturers said today in a statement. This is the slowest pace of growth since January 2009, when car purchases fell 7.8 percent.

Automakers including General Motors Co. (GM), Toyota Motor Corp., and Honda Motor Co. have seen their deliveries slow this month after China reinstated a 10 percent sales-tax rate on small cars this year and phased out subsidies for vehicle trade- ins in rural areas. Last year, overall auto sales surged 32 percent to a record 18.06 million, helping China stay the world’s largest vehicle market for the second year running.

The reduced incentives and timing of China’s Lunar New Year holidays contributed to the slowdown, according to industry analysts at Booz & Co. and Nomura Holdings Inc.

“‘Car buying peaks just before the holiday, as Chinese consumers like to show off their shiny new autos to their families over the holiday,’’ said Bill Russo, a Beijing-based senior adviser at Booz. The holidays began on Feb. 3 this year, primarily boosting January sales, compared with Feb. 14 in 2010, which aided that month’s sales, he said.

Total vehicle sales gained 4.6 percent in February to 1.27 million, the auto association said.

Government Incentives

The removal of government buying incentives in January has weakened demand in 2011 as customers brought forward purchases to the end of last year, said Yankun Hou, an analyst at Nomura in Hong Kong. Hou has forecast passenger vehicle sales growth of about 13 percent this year.

GM, China’s largest foreign automaker, reported slower sales growth last month in the country as deliveries by its local minivan venture declined, the company said March 2. The Detroit-based automaker sold 184,498 vehicles in February, an increase of 6 percent, it said in an e-mailed statement. That was down from 22 percent in January.

Honda’s China vehicle sales fell 6.5 percent last month from a year earlier to 41,348 units, the automaker, Japan’s third largest, said this week.

Auto sales will expand between 10 percent and 15 percent this year, the manufacturer’s association estimated in January. China’s economy grew 10.3 percent in 2010, the fastest pace in three years, as industrial production and retail sales picked up, the statistics bureau said Jan 20. The country has grown at an average 11.4 percent pace over the past five years.

BYD Co., the Chinese automaker backed by Warren Buffett, said March 4 that its sales slumped 22 percent during February to 26,521 vehicles.

To contact the editor responsible for this story: Kae Inoue at kinoue@bloomberg.net

3.07.2011

Foreign Carmakers Try Brands Just for China

Bloomberg Business Week, March 3, 2011

GM, Honda, and others are reaching out to less affluent shoppers in China's interior with basic entry-level models

By Liza Lin

Chinese tour guide Chen Libin drives about 300 kilometers each day around the Inner Mongolia grasslands for work, so reliability is a key consideration in determining how he'll spend up to 80,000 yuan ($12,153) on a new car. Chen says models by domestic automakers such as Tianjin FAW Xiali Automobile start breaking down after two years, while foreign cars go at least five years without major problems. That's why he's holding on to his aging Xiali A+ sedan until General Motors (GM) and Honda Motor (HMC) roll out their new China-only cars later this year. "These brands are definitely something I will consider," says Chen of GM's upcoming Baojun and Honda's Li Nian. "Foreign technology offers drivers more comfort, fuel efficiency, and a lower cost of maintenance."

Car shoppers such as Chen are the holy grail for GM, Honda, and Nissan Motor, which are creating brands targeted specially for the world's biggest car market. Their goal is to boost sales in China's interior, where incomes rose almost 11 percent last year. The cheaper brands will help them compete on price against local manufacturers without diluting the cachet their core brands enjoy in more affluent regions of China, says John Zeng, an industry analyst at J.D. Power & Associates (MHP) in Shanghai. "It's a win-win situation," he says. "Consumers pay a lower price for foreign-brand technology, and the foreign makers benefit from an increase in sales volume without hurting their brand image."

These made-for-China brands will use older model platforms and have few extra features, says Leah Jiang, an analyst with Macquarie Research in Shanghai. Automatic transmissions, antilock brakes, auto-climate control, and reclining seats may be left out to keep prices as low as 50,000 yuan ($7,600), says Koji Endo, an auto analyst at Advanced Research Japan.

The market for low-cost cars in China is dominated by domestic automakers BYD, Geely Automobile Holdings, and Chery Automobile. Local brands sell three of every four cars priced below 50,000 yuan and more than half of those costing between 50,000 and 80,000, says Jiang. "I'm not worried about these new brands at all," says Jin Yibo, assistant general manager for Chery, which enjoyed a 36 percent sales increase last year. "Chinese cars offer better value for money, and we understand the local market and consumer very well." Still, BYD on Feb. 25 said it slashed prices on five car models to boost its competitiveness.

Vehicle sales in China grew more than 32 percent in 2010, to almost 18.1 million. Sales are expected to increase about 15 percent this year, with two-thirds of buyers coming from cities where the average annual income is less than $5,000, according to J.D. Power. "If these brands are successful, they are going to have a much higher growth rate," says Bill Russo, a Beijing-based senior adviser at Booz & Co. "The number of people that can shop at that price point is much larger."

GM, the largest foreign automaker in China, will start selling the four-door Baojun 630 compact sedan this spring through its SAIC-GM-Wuling Automotive joint venture. The car will be available at more than 100 dealers, the company says. GM, which hasn't announced Baojun prices, is targeting 15 percent growth next year, following a 29 percent increase last year, to 2.35 million vehicles. Baojun means "treasured horse."

Volkswagen, China's second-largest foreign car manufacturer, and local partners SAIC Motor and FAW Group may create a China-specific brand, said the company's China chief executive, Karl-Thomas Neumann, in January. Honda, Japan's second-largest carmaker, and local partner Guangzhou Automobile Group expect to start selling the Li Nian S1 sedan early this year. Pricing has not been announced. The brand, based on the City model Honda sells in other emerging markets, will have small engines and will be aimed at entry-level buyers. "We are aiming that these Li Nian users will step up to the Honda brand," says Takayuki Fujii, a Beijing-based spokesman for Honda. Honda sales in China increased 12 percent last year and are expected to grow 10 percent this year, the company says.

Nissan, Japan's second-largest automaker, and local partner Dongfeng Motor Group say their upcoming Qi Chen, or "morning star," is intended to meet demand for cheaper models. Endo says it likely will be priced between 50,000 and 70,000 yuan. The car will have the "technologies, quality level, engineering standards" of a foreign brand, says Nissan Chief Operating Officer Toshiyuki Shiga. "I can see some optimistic forecast in this market."

The bottom line: As cars become commonplace in China's coastal regions, foreign automakers are launching cheaper brands for the nation's interior.

With Tian Ying and Li Yanping. Lin is a reporter for Bloomberg News.

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3.06.2011

中国是否能在电动汽车行业抢占先机

English Title: Whether China can seize the opportunities in the electric vehicle industry
来源:汽车动态 作者: 时间:2011-02-11
Source: Vehicle Dynamic Analysis: Time :2011-02-11

鉴于中国以惊人的速度崛起成为全球汽车市场,因此对电动汽车在该国市场的乐观预测层出不穷。例如,麦肯锡公司的顾问预计,到2030年,中国的电动汽车销售额将达到7000亿元至1.5万亿元人民币(约合1050亿美元至2250亿美元),使其成为全球最大的电动汽车市场,同时也是全球最大的传统内燃发动机汽车市场。

  如此乐观的预测应归功于中国政府对电动汽车的大力支持。中国政府计划在未来十年内投资1000亿元用于电动汽车的发展。“中国具备领导电动汽车市场的巨大潜力,因为我相信,发展电动汽车是符合国家利益的,原因有多方面:能源安全、空气质量以及汽车数量的不断增加等。”管理咨询公司 ––博斯公司(Booz &Company)高级顾问、克莱斯勒中国公司前总裁比尔·罗威(Bill Russo)说道。但是政府对这一行业的关注还远远不止于对进口原油不断增长的依赖性和国际社会对其减排施加压力的忧虑,中国的这一远大构想也和目前其正在积极提倡的“自主创新”和促进国内消费的政策殊途同归。

  中国的电动汽车市场是否能不负众望?毕竟,电动汽车的销量目前仅占中国汽车总销量的0.06%,而且引爆市场所需的基础设施也是极其匮乏。同时,中国的汽车制造商和供应商能否自我成长仍是一个问题,因为这些企业素来以低成本经营模式见长,并在很大程度上依赖外国技术––合资企业的销售量占到总销售量的70%。但是,这不会成为他们前进道路上的拦路石。

  大踏步的刺激政策

  中国政府为汽车行业制定的最新规划正在最后的审批阶段,根据该规划,到2020年,中国将成为全球最大的电动汽车市场,届时将有500万辆“新能源汽车”上路行驶,是2015年计划中50万辆电动汽车的整整10倍。在这一号召下,全国各地的地方政府蜂拥而上,开始试运营电动客车和汽车。罗威说,这些政策激励不仅提升了对该行业的关注度,而且还给予公共及私人企业实体“以在电动汽车基础设施领域进行投资的理由”。

  但是,虽然国内的投资热情高涨,位于美国科罗拉多州的研究公司IHS汽车集团(IHS Automotive Group)中国区董事总经理忻天舒却认为,中国对于这一行业的前景过于乐观了:“政府的计划太雄心勃勃了,我们预计中国在2020年将有51万辆混合动力汽车和43万辆电动汽车。”如果是这样的话,电动汽车的销售将在那时只占汽车总体销售的极小比例。J.D.Power预计到2015年,中国的混合动力车和电池动力车将占到整个市场份额的2.5%。

  但是有很多因素有利于本土市场。比如在对可再生能源的快速采用方面,中国可以大踏步地推进刺激政策,而无需如美国这样的国家必须面对强烈的代表不同利益的国内反对呼声。“中国的政治体系允许其政府为电动汽车行业自由地提供财政支持和补贴。”忻天舒指出。

  很多专家指出中国私人汽车企业相对较短的历史也使得他们具有另一种优势––他们不需要与企业内长期从事传统动力车的发展力量相抗衡。“如果你真的开始发展电动车,你之前在发动机、研发、生产线等方面的投资都将可能无所作为,而这一点对于美国、欧洲甚至日本的汽车厂商和零部件供应商都有巨大的影响,”J.D.Power亚太公司的约翰·曾(John Zeng, 音译)指出。


  罗威认为:“如果你注意一下传统汽车技术,基本上是外国品牌的天下。他们拥有100多年的经验,但在电动汽车领域,没有一家公司拥有10年或15年以上的经验。这也给予了中国本土企业赶超对手的机会。”

  谁是拦路虎?

  但是,和其他国家的同行一样,中国的电动汽车行业面临着巨大挑战。中国绿色科技计划(China Greentech Initiaitve, GTI)是一家专门研究中国清洁科技行业的机构,其分析师周李璇(音译)指出,就技术而言,在全球范围内,电池制造商仍在苦苦寻觅能为电池降低成本和提高性能的方法。中国的锂电池制造商(比亚迪、天津力神电池和比克电池是电池企业三巨头)在这方面仍然落后于日本的同类企业,比如松下和NEC,以及美国的A123。





2.28.2011

Bill Russo Comments on China Automotive Capacity on CNTV

CCTV News China 24 Program, February 25, 2011


China automotive piece (with comments from Bill Russo) begins at the 25th minute of the broadcast.