Recovering output for Japanese automakers

China Daily, July 11, 2011

Recovering output for Japanese automakers
In June, the biggest Japanese carmaker Toyota Motor Corp sold 59,500
vehicles in China after selling only 38,500 in May.

"Nissan buys up to 90 percent of the parts locally that are used at its China plants," said Bill Russo, a Beijing-based senior adviser at consulting company Booz & Co.

"As a result, it was not as exposed as some of its Japanese competitors to supply chain disruptions resulting from the Japan earthquake."

In addition to Nissan's quick restoration of its parts pipeline and full production, robust demand from middle class buyers, strong brand positioning and fast access to high-growth second- and third-cities are all providing the carmaker a solid foundation to expand in China, Russo from Booz & Co said.

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