Can GM Leverage China as a Global Platform for Growth?

Investor Conference Call, Thursday, February 2, 2012, 10AM EST

About The Call
  • GM sold 2.55 million vehicles in China during 2011, an increase of 8.3% over the previous year in its largest global market.  Impoortantly, GM outperformed the industry growth of 2.5% by leveraging a business model that is designed to deliver products well suited to the needs of the market.  The country represents huge potential for the OEM and importantly, a solid platform into the rest of Asia. Clearly, the SAIC-GM JV is working, effectively combining local market knowledge with world-class technology and design. Looking forward, GM’s ability to offer a wide range of products for its Chinese customers, from premium, high-end Buicks to mid-market Chevrolets and entry-level cars like the Baojun 630 Sedan is likely to fuel continued success for years to come.
  • With our expert, William Russo, we’ll explore how GM has successfully established itself in China and its road-map for the future to include brand, product, business and globalization strategy. We’ll evaluate demographic shifts in China and the OEM’s ability to meet consumer needs through a broad showroom lineup, addressing both price and image concerns. We’ll assess the competitive landscape in China relative to foreign and domestic players and conclude with a near to mid-term outlook for GM’s performance. 

VP & Senior Director
Global Research Intelligence
Global Research Intelligence
Global Research Intelligence

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