As embattled Japanese auto giant Toyota launched a broad counter-attack on Monday aimed at refuting research that suggests electronics may be at the heart of runaway acceleration problems that have led the automaker to recall more than 8 million vehicles, there were reports of a runaway Prius on a California highway. The company just doesn’t seem able to catch a break – but do they deserve one?
Bill Russo, President of Synergistics Limited
Klaus Paur, Regional Director Automotive North Asia of TNS Research International China
Waldemar A. Pfoertsch, Professor of Marketing, China Europe International Business School