6.10.2009

Southern Weekly (南方周末) Publication of "General Motors: The Fall of An American Icon"


Southern Weekly (南方周末), June 10, 2009
Southern Weekly, also referred to as Southern Weekend (Chinese: 南方周末; Pinyin:Nánfāng Zhōumò) is a weekly newspaper based in Guangzhou, China, and a sister publication of the newspaper Southern Daily (Chinese:南方日報)
Southern Weekend is one of China’s most popular newspapers, and is owned by the independent-minded Southern Daily Group (Chinese:南方報業集团) The New York Times described the Southern Weekend as "China's most influential liberal newspaper".

6.09.2009

Interview: Tengzhong faces challenge of reviving Hummer brand, U.S. experts

Xinhua News, June 10, 2009

by Jing Zhao Cesarone

CHICAGO, June 9, (Xinhua) -- Facing the double challenge of reviving the negatively-perceived Hummer brand and surviving the long global recession, Tengzhong, the Chinese company that is reported having reached a tentative agreement on purchase of General Motors (GM) Hummer brand, may have a rough road ahead, cautioned industrial experts...

Bill Russo, founder and president of Synergistics Limited, said "This deal does not help China achieve its policy objectives of consolidating down to 'Top 10' larger, stronger Chinese car companies. It also does not support the idea of developing smaller, more environmentally friendly cars."

Russo has extensive experience in the automotive and electronics industries. His viewpoints on the China automotive industry have been frequently published online and his viewpoints have aired on National Public Radio. He said "While the price paid for Hummer is unknown and may be quite low compared with what GM has invested, Sichuan Tengzhong is taking on a fair amount of operational and financial risk."

China Conference & Webcast: "China: Key Strategies for Succeeding in its Auto Industry"

GlobalAutoIndustry.com China Conference & Webcast, June 18,2009

Bill Russo is a featured speaker at this conference (presenting remotely from Beijing, China)
A full-day conference to assist you with your China needs.


A powerful lineup of speakers will address critical issues for auto suppliers considering venturing into China, still expected to be the world's hottest automotive market for the next 20 years. The full-day conference will also be broadcast live via webcast over the Internet. The conference offers great opportunities to learn more about how to succeed in China's business market whether you are setting up operations in mainland China, doing business there, or considering sourcing from China.


This SPECIAL VALUE PASS is for a qualified AUTOMOTIVE GUEST of Synergistics Ltd. is included in link below!!!

PLEASE NOTE: Webcast registrants have access to the recording for 30 days past the conference date.


Topics will include:

Baker & McKenzie: Legal Challenges of Setting up and Maintaining Operations in China ~ Synergistics: The Impact of the Global Financial Crisis on China's Automotive Industry ~ Grant Thornton: Tax Planning for your China Operations under the New Unified Tax Law ~ BBK: Bumps in the Road Require Renewed Focus in Sourcing ~ R. L. Polk & Co: China and the Global Automotive Marketplace ~ Economic and Automotive Projections ~ CEVA Logistics: Logistical Challenges in China ~ Baker & McKenzie: Implementing A Compliance and Ethics Program in China ~ and more.

6.07.2009

GlobalAutoIndustry.com Publication of "The Path to Globalization of China's Automotive Industry"

ASIAtalk eJournal, June 2009

China is the world’s factory for “everyday low price” merchandise. Sara Bongiorni’s amusing yet engaging book titled A Year Without ‘Made In China’ chronicles an American family’s futile attempt to boycott purchases of Chinese products for one year. The unexpected challenges of fulfilling such a resolution were felt when attempting to purchase footwear, eyewear, clothing, print cartridges, children’s toys, mousetraps and many other things. According to the US Census bureau, the trade deficit with China in 2008 stood at $266.3 billion, with China imports valued at $337.8 billion compared with US exports valued at $71.5 billion. The message is clear: China dominates the production of everyday household goods. It just seems logical to assume that it’s simply a matter of time before China becomes an exporter of the most symbolic cultural icon: the automobile. In this second article in a 3-part series on the China auto industry, Bill Russo describes the challenges faced by Chinese original equipment manufacturers (OEMs) in going global, and will highlight the role of Mergers and Acquisitions (M&A) as a plausible but high-risk means of accelerating this process.

China May Boost Fuel Economy Standards, Subsidizes Cleaner Electric, Hybrid Vehicles

Bureau of National Affairs' Daily Environment Report, June 4, 2009

BEIJING—Chinese officials are deliberating a draft plan that could improve the fuel economy of cars built domestically by about 18 percent by 2015, say experts close to the planning.

The plan aims to reduce China's reliance on foreign oil and encourage more technologically advanced automobile engines.

Those same goals have inspired increased Chinese investment in alternative energy vehicles, including those powered by hybrid and electric systems, which have the added benefit of emitting fewer air pollutants and greenhouse gases than standard gasoline-powered vehicles.

The draft fuel economy plan making the rounds between ministries could be released early in 2010, said Feng An, president of the Innovation Center for Energy and Transportation, which has offices in Pasadena, Calif., and Beijing.

China's top planning body, the National Development and Reform Commission, and the regulatory Ministry of Information Industry are the two main agencies reviewing the draft plan, which was completed in early May.

Feng, who worked as a consultant for the Chinese government in drafting earlier fuel economy measures, said the standards could be implemented starting in 2012, but that full implementation would likely be phased in through 2015.

Chinese Cars Average 35 MPG

Cars produced in China currently average about 35 miles per gallon but could achieve 40 mpg by 2012, according to data from Feng's organization.

Feng said environmental considerations are not the main motivators for the possible change in the fuel economy standards.

“China imports about two-thirds of its oil,” Feng said. “They'd like to be as oil-independent as possible. Also this will help create more technically advanced engines and phase out second-rate technology.

“Cars still only produce a small amount of China's carbon dioxide emissions on average. It's really a minor factor in any decision making.”

China measures fuel economy based on urban driving and sets standards by 16 categories of vehicle according to weight. The goal of an 18 percent increase in fuel economy standards by 2015 is based on the current sales mix of small, medium, and large vehicles, Feng said. That could be affected by a change in the mix of vehicle types. For example, in the first three months of 2009 sales of cars with engines of 1.6 liters or smaller surged 70 percent over the year before, spurred by tax incentives as low as 1 percent of the sales price.

According to David Vance Wagner, a policy adviser at the Vehicle Emission Control Center, a research institute in Beijing under the Ministry of Environmental Protection, imported cars are not currently required to meet China's fuel economy standards. Although China is not likely to ban imports of cars that do not meet its new standards, Wagner said Chinese officials could adopt a system of progressive penalty fees for purchasers of these vehicles based on how much they diverge from China's standards.

Government Fleets to Include More Hybrids

China also is looking to increase the number of alternative energy vehicles in the country.

Research and consulting firm Roland Berger Strategy Consultants released a report May 12 predicting that by 2020, as much as 50 percent of China's domestic auto market could be made up of hybrid and electric vehicles. Government spending, tax incentives, and subsidies are all working to encourage development of electric vehicles, according to the report, “Powertrain 2020—China's ambition to become market leader in e-vehicles.”

In one such initiative, the central government is helping 13 municipalities purchase 60,000 hybrid and electric vehicles by 2012 for government fleets, including buses, postal, and sanitation vehicles. The 13 cities are Beijing, Shanghai, Chongqing, Changchun, Dalian, Hangzhou, Jinan, Wuhan, Shenzhen, Hefei, Changsha, Kunming, and Nanchang.

For example, Beijing expects to take delivery soon of the first 50 of 860 hybrid buses it will purchase this year, according to the state-run Xinhua news agency. Fifty electric buses also will be purchased. So far this year, Beijing has spent about 122 million yuan ($17 million) to buy alternative energy vehicles and to expand the capacity of its charging stations.

Industry consultant Bill Russo said “China is going to lead in these kinds of vehicles, and they're going to do it through infrastructure investment.”

“What's different in China from other countries is that it will provide incentives, subsidies, and support to infrastructure like plug-in terminals or battery swapping stations,” said Russo, former vice president of Chrysler's Northeast Asia division and now head of the China-based auto industry consulting firm Synergistics Limited. “These types of projects might flower here before they flower in places like the U.S.”

The government's pilot project supporting hybrid and electric vehicles in the 13 targeted cities was launched in February through the joint efforts of the Ministry of Science and Technology (MOST), Ministry of Finance, Ministry of Industry and Information Technology, and the NDRC.

The absence of the Ministry of Environmental Protection from the project indicates that the project's motivation is more economic than environmental, some analysts said.

“Reducing greenhouse gas emissions is not China's primary goal in electrifying its transportation,” said David Vance Wagner, a researcher at the Vehicle Emission Control Center, a research institution at the Chinese Research Academy of Environmental Science in Beijing. “The number one goal is reducing oil consumption. Electric vehicles are a clear winner for reducing oil consumption.”

Boosting Technology

China also sees an opportunity to leapfrog its competitors in the electric car industry, Wagner said.

According to government figures of registered licenses for alternative energy vehicles, in 2008 2,617 hybrid cars were sold in China. And the government estimates that the production capability for alternative energy cars in China will reach 500,000 in the next three years.

State-run China Radio International recently quoted an industry study predicting a lower domestic sales volume of hybrid and electric cars of 100,000 per year by 2015, assuming that oil remains below $150 per barrel. These numbers are still relatively small considering that in the first quarter of 2009 2.7 million vehicles were sold in China.

A number of domestically produced hybrids and all-electric vehicles are expected to begin rolling off China's production lines starting later this year and throughout 2010, including Great Wall Motor Co.’s all-electric car, the GWKulla.

In addition, General Motors plans to introduce its Volt electric car to Chinain 2011. And an alliance of Japan's Nissan Motor Co. and Renault of France will start selling electric vehicles in China in 2011 and has signed a memorandum of understanding to supply vehicles and to design a battery-charging network for Wuhan, the capital city of Hubei Province.

Public Promotion Campaign

The Chinese government is expected to begin a public promotion campaign this month to urge people to buy hybrid and electric cars. Construction of infrastructure such as plug-in stations in the 13 cities targeted under the economic stimulus initiative will begin in December.

Standardization of that infrastructure could be a problem though, said Thibaud Voita, an alternative energy vehicle researcher at Asia Centre, a European research institute in Beijing.

Local governments are making up their own standards closely aligned with the companies developing electric cars in their localities. No national standards set have been set for plugs, voltage, batteries, or charging stations.

by Michael Standaert

6.05.2009

Hummer elevates small Chinese company to the world stage

NBC News World Blog, June 4, 2009

by Ed Flanagan

While the announcement that General Motors is selling its Hummer line to a Chinese manufacturer brought a collective sigh of relief that another major U.S. brand would be spared from collapse, here in China the first ever purchase of a U.S. auto brand by a Chinese company raised a number of questions.

Chiefly, who is this mysterious buyer, Sichuan Tengzhong Heavy Industrial Machinery Co.? And what does it want with a brand largely derided as a symbol of GM’s financial troubles and the failed scheme of pushing fuel-inefficient cars in a time of increasingly green consciousness?

Previous sales: a dump truck
Prior to Tuesday’s surprising announcement, Tengzhong, a company that is a mere five years old, was a largely unknown manufacturing company based in Chengdu, the provincial capital of Sichuan.

Specializing in heavy machinery for road construction, plastics and other industrial products, Tengzhong was not a heavy hitter in the Chinese automobile industry. In fact, it was a non-entity: its previous entry into the vehicle market is a dump truck. The Hummer line will represent Tengzhong’s first foray into the personal automobile market.

Despite their inexperience in auto-making, it was no surprise to many auto industry insiders that a Chinese firm would be the eventual winning bidder.

"It was largely anticipated that Chinese firms would have interest in purchasing assets from the Big Three, but the real surprise is that it would first be this [Hummer] asset and would come from a company that just one day ago was largely unknown outside of Sichuan province," Bill Russo, former vice-president of Chrysler’s Northeast Asia division and now president of Synergistics Ltd., a China-based auto industry-consulting firm wrote in an email to NBC News responding to questions about the purchase.

Pointing out Tengzhong’s lack of experience in the auto industry, Russo noted, "This is an organization that will pretty much rely completely on those who remain in the Hummer organization to run the company because they do not have people, to my knowledge, who can replace them."

Breaking new ground
Tengzhong is not alone as a Chinese car manufacturer lacking experience. China’s automobile market is still very much in its infancy with dozens of small Chinese companies competing to break into this lucrative and increasingly growing market.

In fact, as NBC News reported earlier this year, one of China’s largest domestic car manufacturing companies in China, Build Your Own Dreams Auto (BYD), started out as a small battery manufacturer before diversifying into cars, proving that the path to market dominance in China can come in the most unorthodox ways.

Skeptics note though car manufacturers like BYD were at least involved peripherally in auto-making via their advanced development of battery technology, Tengzhong truly is starting from scratch.

"It isn't obvious to me right now how a Hummer acquisition and entry into the automotive sector represents a logical extension for a company like Tengzhong," Russo noted. "Based on what I know now, I cannot even remotely find similarity between the Tengzhong case and what BYD is doing."

Tengzhong clearly sees a benefit from this merger though. The company appears intent to bring Chinese technological expertise to an aspect of Hummer where it has been roundly criticized: green tech and fuel efficiency.

In a statement earlier this week from GM, Tengzhong’s chief executive, Yang Yi, said they will be investing in research and development to make more fuel-efficient vehicles for sale in the U.S.

Buying market share
Entry into the U.S. and other western markets has been a direction that a handful of Chinese automakers have been working towards and the purchase of an established western auto brand is seen as a viable way to break into those markets.

However, for most Chinese automakers, large and small, jostling for position in the wide-open China auto market remains the primary goal.

In this sense, upstart Tengzhong’s Hummer purchase allows it to make a splashy entry into the domestic market with an international brand that is surprisingly well recognized and well regarded in China.

In the past few years, the blogosphere here in China has been awash with stories of motorcades of Hummers being purchased by newly moneyed Chinese and being used for lavish weddings parties.

Just like in the U.S., in China the Hummer represents a masculine car that appeals to an increasingly opulent niche market – a market that still has millions of new first time car buyers.

In 2008, domestic car sales were around 9.38 million units, and sales for the first quarter of 2009 show a robust 2.7 million vehicles were sold. Despite the economic crisis, the Chinese government has offered generous tax breaks to encourage car sales.

While Tengzhong purchase of Hummer does not seem to fit in with China’s vision of greener cars, it will still likely be supported by Beijing for the technological boost that it will provide China’s fledgling auto industry.

6.04.2009

Fear of Chinese auto domination overblown

The Washington Times, June 2, 2009

by Michael Standaert

BEIJING | With American car makers on the ropes, speculation has run high that China might soon take over the world auto market, but analysts say China's technological base and consumer mentality makes that unlikely.

More than two-thirds of the cars sold in China are foreign brands; General Motors Corp., which declared bankruptcy Monday, has the largest share of the Chinese market -- more than 12 percent last year or nearly 1.1 million cars.

What's more, Chinese cars need to become relevant in their own market before they can be taken seriously abroad, said Bill Russo, former vice president of Chrysler LLC's Northeast Asia office and now head of China-based auto industry consulting firm Synergistics Ltd.

"It's like a giant baby," he said. "It's really big, but it hasn't matured yet."

Big numbers -- like the record 2.7 million vehicles sold in China in the first quarter, a 4 percent jump over the same period last year -- have led to speculation that China's production will soon surpass Japan's.

Although China's car manufacturers may soon lead in quantity, specialists say, they have a long way to go in terms of quality.

China could compensate in part by buying up ailing foreign brands such as GM's Saab or Ford's Volvo, but that would have a bigger impact on the domestic market than on global sales.

"An investment in Saab or Volvo will give Chinese manufacturers a massive boost in technology, which would push them to the forefront of the Chinese car industry within a very short time," said Ash Sutcliffe, who runs the Web site China Car Times.

Before a Chinese car company can become a global leader, however, the domestic market needs to consolidate, Mr. Russo said. About 20 companies now account for 95 percent of the market and 130 more hold about 5 percent.

"There needs to be an elevation in the capability of domestic manufacturers to do more than just assemble cars," said Mr. Russo. "China can become a more significant voice in auto development, but to say China is the center of auto development is an overstatement."

Mr. Russo said several companies are making technological strides. He cited Chery and Geely as examples, but any Chinese-branded auto company that wants to crack major markets abroad still would have to get past the "Made-in-China" factor, he said.

"Korea and Japan went through this learning curve," said Mr. Russo. "Korean cars are no longer considered cheap; they're considered value for the money. Japan started out making cheap cars and then eventually became the quality standard. China has a long way to go to get to that point."

One area where China could make a great leap forward quickly is in the realm of electric cars.

In February, the government pledged to subsidize the purchase of more than 60,000 hybrid and electric vehicles in 13 major cities, including Beijing, Shanghai and Shenzhen, by 2012.

Beijing alone this year is set to spend $190 million to purchase nearly 1,000 hybrid and electric buses, and Shanghai is expected to announce similar spending to upgrade its bus fleet ahead of the 2010 World Expo opening there in May.

"There's no global leader right now in the electric car market, so China sees this as an huge opportunity where they can finally become a leader and overtake the Japanese, German and U.S. car markets without having to always play catch-up," said David Vance Wagner, a policy adviser at the Vehicle Emission Control Center, a research institution at the Chinese Research Academy of Environmental Sciences in Beijing.

"This is an area where China says, 'Hey, we're going to reduce our oil dependence, we're going to do a lot of good for urban air pollution, probably reduce our greenhouse gas emissions, and we're going to promote the innovation of a pillar economic industry that we can export to the rest of the world.' " he said.

Though the subsidies will be used initially for government vehicles, they'll eventually be extended to taxi fleets and purchases by private consumers in all 13 cities.

The municipality of Chongqing, which has more than 33 million people - or about the total population of Canada - already has announced that it will give more than $5,000 to people to purchase locally made Jiexun hybrids from Changan Auto Co. The hybrids normally retail for about $20,000.

China also is providing "support to infrastructure like plug-in terminals or battery-swapping stations," Mr. Russo said. "These types of projects might flower here before they flower in places like the U.S."

A report from Roland Berger Strategy Consultants recently predicted that as much as 50 percent of China's domestic auto sales could be in hybrid and electric cars by 2050. A McKinsey & Co. study in October said that China's domestic market for electric vehicles alone could amount to between $102 billion and $219 billion by 2030.

The Chinese government has estimated that China could have the capacity to produce 500,000 hybrid and electric vehicles within the next three years.

Still, the Chinese auto industry research group CSM Worldwide issued a report recently saying that electric and hybrid cars would make up only about 1 percent of China's domestic sales volume by 2015, or about 100,000 sold annually. Current sales figures for hybrids in China are so dismal that a recent headline from the state-run newspaper People's Daily referred to them as "embarrassing."

Only 2,617 hybrid cars were sold in China in 2008, according to government statistics.

"It is absolutely obvious that Chinese consumers are mostly interested in cheap vehicles," said Thibaud Voita, an alternative energy auto researcher at the Asia Center in Beijing, a European think tank. "If the consumer wants an expensive car, the consumer will get a foreign car, and not a hybrid car."

In the first three months of this year, Honda sold just one hybrid car in China. GM is hoping the market will be better by the time it launches is Volt electric car in China in 2011. At the moment though, clean-energy cars are still priced beyond the reach of most consumers, and those with the purchasing power to buy expensive cars typically aren't environmentally aware.

One domestic company has promised to deliver an inexpensive, mass-market electric car to China. BYD (Build Your Dream), a battery company turned car manufacturer, is located in Shenzhen in southern China's Guangdong province. BYD has developed an electric vehicle called the F3DM it hopes to sell both at home and abroad, and has received some backing from mega-investor Warren Buffett.

Though BYD has had a lot of press lately, it still has a long way to go. Only about 100 F3DM cars have been sold in Shenzhen, and these only to government and corporate buyers, a BYD spokesman said.

BYD planned to start exporting the F3DM to the U.S. in 2010 but has had to push that to 2011. Consumers have posted on public forums concerns about the safety of BYD's standard engine cars, mainly relating to malfunctioning air bags. Analysts say privately that BYD electric cars could have battery problems, though any Chinese car imported into the U.S. would have to pass more rigorous tests than they do in China.

Other issues that could hamper the growth of electric vehicles in China are slow development of the infrastructure to support them, such as a lack of electric power in some areas. China also has no national standards for such things as plugs, voltage, batteries or charging stations.

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