Chongqing, China, June 5, 2014
New strategies for new energy vehicle market
Under the pressure of environment protection and energy structure, China has paid great attention to the development of energy saving technology and new energy vehicle industry. Sales of China’s new energy vehicles reached 6,853 units in the first quarter of 2014, a year-on-year growth of 120%, but still lagged far behind the target. Meanwhile, technologies and applications of new energy vehicles are quite different from those of conventional vehicles. Do we need new market mode and what shall we do in terms of system construction to stimulate the growth of new energy vehicle market?
- Marketing strategies for constructing new energy vehicle system
- Thoughts on the change in marketing tactics, channel pattern, market environment, technology and service