China Still 5-10 Years Away From Being Western Player

Wards Auto, October 18, 2013

A top China industry consultant blames the delay on many factors, including the lack of positive identities for Chinese brands, the still-fragmented nature of the country’s domestic auto industry and the perception of Chinese goods as "cheap."

Click here to read the article at WardsAuto.com (subscription required)

WUHAN, CHINA – It will take another five to 10 years before domestic Chinese automakers enter developed Western markets, an analyst says during the 2013 Global Automotive Forum. The West is "not a market where you can fit a lot of competitors," Bill Russo, president-Synergstics, tells attendees during an Oct. 17 panel discussion here.

For more on this topic please read Bill Russo's article The Path to Globalization of China's Automotive Industry

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