China’s Mid-Market Innovators

Strategy & Business, Issue 67, Summer 2012

by Edward Tse, John Jullens, and Bill Russo

A new category of competitor — low-price, medium-quality Chinese B2B upstarts — is shaking up the global competitive landscape. These mid-market innovators represent the next stage in China’s transition to becoming an economic superpower — and are a major potential threat to well-established global manufacturers.

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