2.21.2012

Complimentary Paper: “Realigning Strategic Marketing Focus to Gain Competitive Edge in China’s Automotive Market”

February 27-28, 2012  

Click here to view offer at www.autoplastcon.com


“Realigning Strategic Marketing Focus to Gain Competitive Edge in China’s Automotive Market” – Complimentary Value Added Paper Reveals Emerging Trends and Provide Constructive Recommendations to the Automotive Industry.
  • China overtook US to become the world’s largest auto market in 2009 and maintained its leadership in 2010.
  • Volkswagen, General Motors and Hyundai were the top 3 OEM vehicle manufacturers in 2010.
  • China remains a 70% sedan market, while SUV & MPV enjoys steady growth.
  • Rapid urbanization will continue to drive the demand for cars.
Emerging consumer and industry trends for automotive sector in China are revealed in the paper authored by Booz & Co’s Bill Russo. Mr Russo is the senior advisor at Booz & Co - a leading global management and strategy consulting firm in automotive.

In his paper entitled: “Realigning Strategic Marketing Focus to Gain Competitive Edge in China’s Automotive Market”, he reviewed the market development and performance of automakers in China; outlined the current and emerging trends to anticipate; and gave his recommendations to OEM vehicle manufacturers in China.


We are happy to offer this Value Added Paper on a Complimentary basis. Please email us atadmin@autoplastcon.com to get your personal copy now!


China’s vast land and huge population is equivalent to the diversity of a continent. Equip yourself with insights on the automotive market by attending the AutoPlastCON on 27-28 February 2012 inShanghai.

Take action now and register you and your team by emailing to: admin@autoplastcon.com

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