Posted on February 7, 2013
Evox is paving the road in China at a keen time to leverage an emerging market captivated with digital marketing.
EVOX contributed to the 2012 China Automotive Dealers Association Annual Conference (CADA) in Suzhou, China last November. With hundreds of esteemed attendees and exhibitors in attendance, CADA promises to be one of the most important international events in the automotive industry.
During the three-day show David Falstrup, EVOX CEO and Steven Wilhite, EVOX Board of Advisors were asked to participate on two separate expert panels:
- International Best Practices and Industry Trends to Improve Dealer Operations and Profits
- International Experience Regarding Innovative Dealer Revenue Models and OEM Relationships.
These panels were attended by other honored guests including: Stephen Henson, President, Webcars; Chen Bingwei ADP Asia Pacific President; Hamilton Gayden, Managing Director, Urban Science China; Geoff Broderick, Vice President & General Manager JDPower Asia Pacific; Bill Russo, Founder & President, Synergistics Limited & Senior Advisor, Booz & Company; Leonardo Buzzavo, President, Quintegia; Patrick Tessler, Australian ADA Convention; and Bruce Bendell, Chairman & CEO, Major Automotive Companies, USA.
We have made a strategic decision to expand our operations into China. “We are entering the China Automotive marketplace to support their accelerated digital growth through our unique product offerings,” said David Falstrup, EVOX Images CEO. This position will be increasingly important to Chinese automotive dealer, portal and OEM sites in driving superior traffic, engagement and sales.
China Automobile Dealers Association (CADA) is a nationwide automobile dealers trade social group without restriction of the department and region, and it consists of the automobile dealers trade enterprises being engaged in auto sale, used-car business, automobile club, auto beauty and articles, car rental, and motorcycles. CADA is the national class social organization what is the unique automobile dealers trade registered in Ministry of Civil Affairs of People’s Republic of China.