Driving Into the Chinese Market

Vertu Select Magazine, September 2011

Russo quote:

"These indigenous brands can be used as a means of accessing the low-cost end of the domestic market, which has historically been the domain of the Chinese independent companies", says William Russo, president of auto consultancy Synergistics.

This is not an entirely new development.  Volkswagen has sold simultaneously three generations of Jetta and Passat, the oldest dating back to the eighties and targeting fleet users and cost-conscious buyers.  New brands, though, are the result of "a policy to encourage multi-national car companies to introduce indigenous Chinese brands", Russo states.

1 comment:

  1. Wow, Fantastic article, it’s so helpful to me, and your blog is very good....

    Chinese Market