Markenkunterbunt schadet Chinas Autobauern (Brand Image Hurts Chinese Automakers)

Financial Times Deutschland, April 26, 2012

Excerpt (translated):

But many local manufacturers want to extend beyond these less profitable entry-level segments due to rising production costs and thinner margins.  You want to reach out to middle-class consumers who are not necessarily first-time buyers and are more interested in brands and buy more foreign cars"For this, the Chinese companies must not only develop better technologiesbut must also distinguish themselves from other local companies, "says William Russo, managing director of the Beijing consulting firm Synergistics and long-time auto executive.

2012 04-26 FT Germany

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