Emerging Trends Driving the 2010 China Auto Industry

Booz & Company Viewpoint, November 10, 2010

Last year, China easily surpassed the US in total car sales

to become the world’s largest automotive market. China’s

vehicle sales of 13.64 million units were more than 2 million

units ahead of the second largest market, the United States.

The astonishing growth in car demand was a direct result

of many factors that continue to fuel China’s economy. This

includes aggressive tax cuts as well as significant investment

made in the development of the infrastructure to support

transportation.While aggressive tax cuts and subsidies

have been behind much of the demand growth in 2009, the

question remained regarding how stable and sustainable this

growth would be in 2010.

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